YouTube has now become the second largest search engine in the internet world by having more than a billion users. That makes about one-third of the entire internet population. This is because the preference to watch videos over reading content is 4x more.
It’s true that video marketing has grown exponentially and helps to increase profits but still, there are many businesses whose efforts bear no fruit. This is because they are doing it in the wrong way and making mistakes that cause them to lose customers.
Video marketing is a tool that requires innovation, dedication and research or else the results will be poor.
Here are 4 common video marketing mistakes that businesses make:
1. No Message Delivered In The Videos
About 55% of people love to watch videos on an everyday basis and the number of videos watched on Youtube every day is more than 5 billion. Moreover, around 300 hours of video content is posted every minute on Youtube. This implies that video content is on the rise and you need to make the most of it .
However, a lot of businesses forget one very important thing when making a video, not giving out a message. It is important to deliver a message in your video because that makes your video more impactful and creates interest among viewers.
The message should focus on a cause, issue or anything that people want to know and discuss about. It can also be a call to action.
2. Adding Fluff Just To Prolong It
The mindset that the longer a video is, the better, is a concept that may backfire. According to reports, videos that are 30 minutes or more retain only 10% of viewers while videos that are under 90 seconds long have an average retention rate of 53%.
There’s nothing wrong with making lengthy videos but it may bore the users if it’s not interesting or has a lot of fluff in it. Many businesses add irrelevant information in videos and it may lose them potential customers.
Try to keep your videos short and to the point. Only make your videos longer if you need to convey a lot of information such as a tutorial or a detailed explanation of a product or how to use it etc.
3. Not Using CTAs And Attaching Videos In Email Campaigns
Simply writing ‘Video’ in the subject line of an email can increase engagement to 19% let alone attach a video in it. But sadly, many marketers don’t attach videos in their emails. This is a big reasons for not getting the results you hoped for.
Some do not even know how to attach a simple YouTube video. You can click here to send YouTube video in email as the process is easy and can help you get big returns.
Other than this, take care of a call to action (CTA). CTAs serve as the next step to drive users to your website and explore your products/services. Not only this, it increases sales and engagement on your website, too. So make sure to include CTAs and attach videos in emails.
4. Not Making A Creative Video
It only takes 10 seconds for a viewer to close your video if he/she doesn’t find it interesting. Making tons of videos won’t get you anywhere unless you ignite it with a spark of creativity.
Think out of the box and come up with something of your own rather than duplicating what’s already on the internet. You need to provide users with what they want. While it is okay to get inspired, make sure not to blatantly copy ideas.
If wish to make the most of video marketing then make sure to avoid making the above mentioned mistakes.